A well researched UX & UI Design provides the first complete picture of your final product. It is a crucial component of Product Design.
User Experience (UX) and User Interface (UI) of any software product is the first and the last contact point with your target customers. Therefore, creating a UX/UI that stands out is key to the success of any business. It is also the most important factor when it comes to conversion optimization.
An average user experience can be devastating even if the product itself is good. Providing users an intuitive and easy to use interface enables businesses to increase engagement & user retention. The overall spiraling effect of a good UX on any business is understandably positive.
It is a fact that businesses that value user experience have always excelled. Therefore going beyond User Interface (UI) to work on the larger User Experience (UX) is always considered a good practice in Software Development. UX & UI Design is truly the most important aspect in any Software Product.
OUTPUTS INCLUDE:
This is the most important step in UX/UI design. Understanding the target users and identifying their preferences.
Based on the user research & the product features to be developed, a complete User Experience is designed.
An extension of the UX itself, a clean User Interface is created. UI always compliments the broader User Experience.
This is where a complete prototype of the product is created. This prototype is the first complete picture of the final product.
The amount of serious effort put into this UX & UI Design phase is ultimately going to show in your final product. It is only logical to work on the User Experience before going on to the engineering phase of your product. It is this UX Design phase that defines your product.
PROCCESS:
In this first step you will brief our UX/UI Design team on your vision for the product. This is the step where every aspect of the product is discussed in detail.
These initial meetings will ultimately set the tone for the next steps, where the actual work with regards to User Research and UX Design is carried out.
After the initial input from the client about the product, the next step is to carry out a comprehensive User Research.
Results from this all important User Research will then be properly utilized in the development of the User Experience Design. This step is all about ensuring the most seamless user interaction with the final product.
Once the UX Design and User Interfaces (UIs) are complete, a proper product Prototype is created. This Prototype provides the first complete picture of the final product.