A good brand is defined by its visual identity. Brand Identity is all about creating that unique visual look of a brand.
Branding plays a key role in the overall marketing efforts of any business. Without proper design considerations it gets very hard to build a reliable and trustworthy brand. Brand Identity and visual communication are absolutely necessary when it comes to a brand’s overall success.
The way you present your brand ultimately builds your broader brand image. Therefore, it is always a good idea to systematically build your brand with a special focus on your Brand Identity. Building a visual system for your brand that clearly reflects your values is the right way to go.
Working on Brand Identity lets you create a design system that reflects your brand values. This design system then acts as a comprehensive guide for your brand’s visual communication.
OUTPUTS INCLUDE:
The heart of your Brand Identity is your Logo. It should reflect your brand values.
Usually the most understated, Typography is vital for design consistency.
Choosing the right colors sets the right tone of your brand. Colors play a great part in design.
All these design considerations add up to create a defined system of visual design for your brand.
Defining your Brand Identity and creating a practical design guide will greatly help your brand to ensure design consistency across different channels.
PROCCESS:
This step is all about taking the input from the client. Making sure that the project goals are fully understood by our design team.
In this step the actual work of research & design is carried out.
In the last stage all the deliverables are presented to the client.