If you plan to build a consistently successful brand then seriously focusing on Product Design is the key.
Product Design is usually misunderstood for product presentation. In fact, it entails the complete development process for your product from scratch. From setting your business goals to identifying your target customer, each and everything is thought out beforehand.
Capitalizing on the philosophy of Product Design, you can translate your business goals practically into your final product. The process of product design allows you to sync your brand seamlessly with your services/products. The aim here is to deliver a consistent user experience.
Product Design is all about creating a brand that connects with your target customer. Even tiny details like choosing the right colors for your brand are decided considering your customers’ preferences. If you intent to build a brand that stands out then it’s only logical to start with Product Design.
OUTPUTS INCLUDE:
BRAND IDENTITY.
Defining a clear brand identity that naturally connects with your target customers. It includes visuals & the philosophy behind it.
CUSTOMER ANAYLSIS.
Knowing your audience is one of the most critical aspects when it comes to brand building. It also includes user research.
VISUAL DESIGN GUIDE.
Based on your brand identity and target audience a complete visual design guide is created. It ensures design consistency for your brand.
TECHNOLOGY SELECTION.
Choosing the right Tech Stack is crucial going forward with a project. Once your business deliverables are defined it’s time to choose the technology.
Your final product is only good as your plan. To consider every aspect of your business beforehand is extremely important. Product Design phase allows you to do exactly that by enabling a systematic approach to your product development process.
PROCCESS:
This is the part where you share your initial idea for your brand. It involves honest knowledge sharing while ensuring effective communication between our teams.
This initial input will allow our Product Design Team to conduct all the preliminary research that will eventually define our outputs for the project.
Once we are in sync with your business idea and goals, we will conduct a comprehensive research. The findings of this research will be the input for defining your brand, target customer, design guide, and selecting the most suitable technology for the project.
In this phase we will share our work, take your feedback, and further improve the deliverables if needed. The aim is to deliver a practical & holistic solution for your project.